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Condom campaign to indigenous people

Rachel Molloy, of Marie Stopes International, told the Australian Broadcasting Corp. the campaign is aimed at combating sexually transmitted diseases.

"We're actually in the process of putting together an expansion strategy at the moment," she said. "We hope to get that funded as soon as possible, but once again that will depend on what donor funding we're able to attract to support the nationwide roll out of the brand."

The "new marketing techniques" include packaging the condoms in the Aboriginal colors and using the slogan "trouser snakes are the deadliest."

Source: UPI

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