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    First conference for indigenous tourism

    AUSTRALIAN INDIGENOUS TOURISM CONFERENCE 2004

    “BETTER BUSINESS – BETTER COUNTRY”

    Conference Proceedings: Speakers

     

    Mr Neville Collard JP
    Yelakitj Moort
    Nyungar Birdiyia

    Welcome to Country

    Kaya Kaya

    Kura Kura ngulla moort dat nyin nitja Nyungar Boodja bula mia mia, bulup djinanginy boh, bula koorboryl werit, bulup djinanginy windji yonga, windji wetj, windji koomal, windji kwoora, windji tamar, windji toonyarrt, windji yackal yackal, ngunya moort werin, windji kepi, ngulla moort doorakiny doorakiny kepi. Bulup moort werinburt windja ngulluk meriny. Ngulluk dwerit dat nyin nitja, baal koorboryl weyrit, ngullan.

    Dowload Australian Indigenous Tourism Conference brochure (PDF 920 kb)
    DownloadAustralian Indigenous Tourism Conference brochure (PDF 920 kb)

    Nyungar djinanginy boh, yarn ngeeniny nitja Koorliny ngulla Boodja, djinung karkilyung waagal nitja koorliny, Koo! meriny nitja koorl. Maaman, Yok, Koolungurras djinung, mulga doonkoorl doonkoorl, kepi yu-aal koorliny, meriny koorliny. Nyungar bilya kwoberduk kepi moorditj.

    Waagal koorliny ngulla Boodja, kepi moorditj, nitja koorl, yonga, Tamar, koora, wetj, koomal, toonyarrt, yackal yackal.

    Maaman maar barunginy noona kitj, kylie, doack, whiny ngulla dwert, ngulluk koorl merinyak. Boorda ngarniny meriny ngulla moort koboryl doomat, yok, Koolungurras koboryl doomat.

    Waagal woort koorl ngulla Boodja, mulga doonkoorl doonkoorl koorliny, Boodja moorditj, kep moorditj, gnulluk gnamma qwonal kepi moorditj, meriny nitja yonga, kwirr, tamar, waitj, kumal, toonyarrt, yackal yackal. Bilya kepi moorditj.

    Nyungars djinoong Waakal, Koo Waakal karkilyung, gnulluk moorditj weryin djinoong Nyungar.

    Koo yira yira koorl wardung, kulbardi, djidi-djidi, waalitj. Nitja koorl yoorn, norn, bayoo, giljet, marron, gilgie, kulyak, mubarak, nyeeraba, karda, berung boorn meriny moorditj, djarra, duart, woornt, mungart, munyaret, karri, kwerl, wilyawa boorn moorditj.

    Bulup waakal meriny nitja, gnulla Boodja, meriny, kep, boorn, Nyungar ngoondiny mia mia nitja ngulla boodja, ngulluk moort moorditj.

    Waara weryin boolyakah boh, moorditj weryin nitja koorl, dat nyiny nitja ngulla boodja, burda burda ngulluk moort, Nyungar moort koboryl doomat, Mulga, doonkoorl doonkoorl kepi meriny boollariny. Koolungurras burda burda Maaman and yok, bulup woort koorl burda burda djinang, Ni, wanginy gnulla kultja.

    Translation

    Welcome welcome

    A long time ago our people and family lived here on Nyungar land in their bush and bark huts, they were looking a long way, their stomachs were weak from hunger, they were looking for and saying where is the kangaroo, emu, possum, small kangaroo, wallaby, parrots, galahs our family is hungry, where is the water we drink, our family is hungry where is our food. Our dog is sitting here weak and hungry.

    Nyungars were looking way out and they said, who is this coming onto our land, look it is shining and glowing, sparkling in the sun, it is the waagal (the Sacred Serpent). Excited, they shout, food is coming, Men, women and children look, the thunder and lightning is following the waagal, water is coming down, food is coming, the yungar river will be full of good water.

    Waagal is coming to our land, water is good, and here comes the kangaroo, wallaby, emu, possum, parrot, and cockatoos.

    Men grab your spear, boomerang, hunting stick, whistle up our dogs we are going for food. Later we will eat with our families and their stomach will be full, women and children stomachs will be full.

    Since the waagal has come to our land, thunder and lightening came with rains, the land is good, the water is good, and our water holes (rock holes) are full, food, kangaroo, wallaby, emu, possum, parrots, cockatoos and the river is full of water.

    Nyungars are looking at the waagal, shining and glowing, sparkling in the sun, our good spirits are looking after us.

    Excited, here comes the crow, magpie, Willie wagtail, eagles, here comes the bobtail, snake, tortoise, fish, fresh water crayfish, smaller crustacean, black swan, pelican and goanna, our bush tucker is growing and our trees are good, Jar rah, Tuart, white gum, Jam, banksias, sheoak, karri, wattle trees are all good.

    Our snake has brought food to our land, water and trees, Nyungars can sleep in their bush and bark homes in our land, and our families are good.

    Bad spirits go away, long way, good spirit is coming to stay here on our land, later on our families stomach is always full, thunder and lightening is coming and rain is falling down.

    Our children will later grow up to be men and women and they will go forward, looking, listening and talking about our culture.

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    The Hon Bob Kucera MLA
    Minister for Tourism; Small Business; Sport and Recreation; Peel and the South West

    WA hosts first Australian Indigenous Tourism Conference
    It’s my pleasure to be here today for the first Australian indigenous tourism conference.

    Indigenous culture is a unique point of difference in the experiences offered in the Australian tourism industry.

    The living cultures of Australia’s indigenous peoples, with a history greater than 40,000 years, are what give Australia its uniqueness as a tourism destination.

    Whether it is admiring aboriginal rock art or eating real bush tucker, visitors get a real taste of what we have to offer.

    Research shows that 80% of tourists visiting Australia wish to undertake a unique cultural experience. However, only 20% of that figure actually leave with that experience, due to the lack of knowledge and product available to meet demand.

    Therefore this conference, “better business – better country”, is vitally important in addressing the key issues and needs that impact on indigenous tourism in Australia.

    There is a huge potential to develop authentic indigenous tourism product. Tourists now demand an authentic experience with indigenous operators and indigenous cultural information delivered in a culturally appropriate way.

    Indigenous tourism is certainly an exciting industry for aboriginal people. It allows them to become economically independent while at the same time maintaining their cultural heritage.

    However, to support that economic independence and ensure sustainability in the development of businesses, government must work together at all levels to provide the necessary assistance to indigenous operators.

    This support is critical, especially as many indigenous tourism operators are based in regional and remote areas.

    In Western Australia I am pleased to say that we are setting the foundations to encourage new tourism initiatives by indigenous people.

    This government is committed to assisting indigenous people to set up and participate in economically and socially beneficial tourism ventures based on their culture and affinity with the environment.

    This commitment has resulted in a memorandum of understanding between the office of aboriginal economic development and the western Australian tourism commission to second a position to the commission to assist in the development of indigenous tourism ventures.

    The position also assists existing indigenous operators to participate in key events such as the Australian tourism exchange, oz talk Europe and inbound tour operators workshops to promote this niche market.

    The western Australian tourism commission is also developing an indigenous tourism marketing strategy that will assist indigenous tourism operators and support the industry sector as a whole.

    This strategy will be released for public comment shortly and I strongly encourage your feedback and advice.

    The strategy’s main focus is to give strength to the western Australian indigenous tourism operators committee (WAITOC).

    WAITOC was established four years ago and fully incorporated in May 2002. It is the first of its kind in Australia where indigenous operators work together to promote indigenous tourism at a state, national and international level.

    WAITOC is acknowledged and recognised as a one stop shop for people to find out what there is to know about indigenous tourism, and to facilitate the process of non-indigenous tourism businesses wishing to go into partnership with indigenous tourism operators.

    WAITOC is leading the way in terms of indigenous tourism and I commend them for coordinating this conference.

    There is definitely a strong opportunity for WAITOC to be utilised as a model for other state and territory agencies to deliver ‘on the ground’ leadership to a fast and growing indigenous tourism sector.

    As I look around the room at the wealth of expertise present here today, it provides an excellent platform to discuss the key business issues and needs associated with indigenous tourism.

    This conference will also form the basis for further programs and workshops required to assist indigenous operators to be “export ready” and promote our unique experience around the globe.

    It is important to remember that indigenous tourism is not just about tour guiding.

    For young indigenous people to take a career seriously within the tourism and hospitality sector, they need to be made aware of the various career paths they can undertake in the industry.

    Mainstream businesses need to be encouraged to employ indigenous people. We also need to ensure that we have leaders and mentors within the indigenous tourism sector to encourage and support other indigenous people wishing to enter the tourism industry.

    I am pleased to see this has been recognised through the $4 million indigenous tourism business ready program which is part of the tourism white paper that was released late last year.

    Funding will be mainly used to employ mentors or business advisors to assist indigenous tourism start-ups.

    It’s great to see that the government has acknowledged that many indigenous tourism ventures need help to become business ready.

    Potential operators need outside skills to set up a business, manage it soundly, research the market, and establish relationships with potential investors.

    This forum is a therefore a great opportunity to discuss and develop ideas for possible partnerships and joint ventures.

    Before I close I’d like to highlight that even though even though our indigenous culture is thousands of decades old, indigenous tourism is in its infancy. We have a long way to go but this conference demonstrates we are heading in the right direction.

    I wish you all the best for the two days ahead and look forward to seeing many of you again at the Australian cultural tourism conference and Australian tourism awards.

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    Mr Aden Ridgeway
    Senator NSW Australian Democrats

    Better Business – Better Country
    Investors should be offered incentives for investing in certain communities or areas as a part of a scheme to stimulate Indigenous tourism ventures in regional and remote areas, say the Australian Democrats.

    The creation of economic zones in rural and remote regions would be one way of overcoming some of the problems associated with geographical and other forms of isolation that characterize Indigenous communities.

    “We have to find creative ways of stimulating regional economies and enticing businesses to invest, and this will always involve financial incentives”.

    The US Treasury has introduced a number of such initiatives and one, the New Markets Tax Credit Program, offers staggered tax credits to financial institutions over a limited period of time.

    In terms of its application to tourism in Australia, a similar scheme might be applied to tourism and other business partnerships within Indigenous communities so investors can gain by investing in otherwise unsustainable markets, and communities benefit through the possibility of economic growth and employment.

    This scheme should be trialed in Indigenous communities first, because of their severe economic and social distress.

    Any talk of better business has to involve better business partnerships with Indigenous people, which necessarily involves flexible and new bottom-line thinking.

    There is a demand in tourism for people to expe4reince Australian Indigenous culture, and this is something that only Australia can offer.

    Tourism can stimulate economies in remote areas by providing jobs, training and improved facilities.

    But the importance of striking the appropriate balance between sharing and exploitation of culture is the vital issue for Indigenous communities.

    Tourism, including the arts, offers Indigenous people a unique opportunity to promote their culture and engage in an industry which has the potential to provide families and communities with financial security and economic growth.

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    Ernie DingoMr Ernie Dingo
    The Great Outdoors

    Tourism and the Media
    “Ernie used the metaphor of a box of 12 different colour crayons. No matter the colour you are we are altogether, like the black and white keys of the piano. “

    We know this country better than everybody.

    Everything I do in the media is a reflection of my background, my community, my family, my mother. In the tourism and media everything we do is because we were given opportunity to be born. The land we refer to it as our mother.

    Everything was told and shared. We have to do the same. We need to get the old black and white photos and add the colour that we have. We need to do things with colour.

    Backpackers are looking for pamphlets and go to places and tours by reputation. We need pamphlets to take them on our own tour.

    With the media I did 500 episodes on TV. I always try to find something unique. We have a unique culture. I hope you do that too.

    We need to work with each other to get new ideas. We need to share and swap information between different areas. Different ways of doing things need to be shared. To make a fire in the Top End you use male and female sticks. In the Desert you use boomerangs. There are many different ways.

    The European nations’ new coin is called Euro, after our animal. Different people, different languages, different accents, and beautiful melody. There is no one better and no one superior to us. We need to tell white people where to go. It’s a reversal role.

    In dealing with the media, don’t say anything. When the media have to put on the news, they need a juicy bit. They use what they want.

    So do a pamphlet

    You can learn more by never asking a question. Sit there and wait. They’ll give you the information because you are ready to learn. That’s what we do in the media

    “No one ….no one can promote and sell Australian country like Aboriginal people can”.

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    Mr Richard Muirhead
    Chief Executive Officer
    Western Australian Tourism Commission

    Tourism a Business
    The Global picture

    • Global worth US $454.4 billion
    • In 2002, 703 million people travelled internationally, up 5% on the previous year

    Top 5 destinations

    • France 77 million
    • Spain 51 million
    • United States 41 million
    • Italy 39 million
    • China 36 million

    The Local picture
    Australia:

    • 4.4 million international visitors
      0.7% of international travel market

    WA:

    • 560,000 international visitors
      12.7 % of Australian international travel market
      0.08% of global international travel market

    Top 5 destinations

    • France 77 million
    • Spain 51 million
    • United States 41 million
    • Italy 39 million
    • China 36 million

    Global Tourism Growth Rate – 4%

    Australian Tourism Growth Rate – 4.8%

    Tourism in Western Australia
    Gross State Product Employment
    Mining 23% 32,300
    Agriculture 4.1%* 47,500
    Tourism 3.5% 54,000

    * Includes Forestry and Fishing

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    Kerry Rooney
    General Manager – Tourism Business Development Group
    Department of Industry Tourism and Resources

    Tourism a Business
    Tourism - A National Perspective
    Recent Trends

    • Tourism White Paper
      • key themes
    • White Paper and Indigenous Tourism

    Tourism and the Economy

    • 4.5% of GDP
    • 549,000 jobs (5.9% of all employed)
    • $17.1 billion in export earnings (11.2% of total exports)
    • $70.8 billion in consumption
    • 76% Domestic
    • 24% International

    Indigenous Tourism

    • International Visitor – 450,000
    • Domestic – 730,000
    • Key Markets
      • Germany, UK, North America
    • Aboriginal tourism experience for most International visitors are regarded as desirable but do not drive destination choice or holiday itinerary planning

    Source: ATC

    Tourism White Paper
    Key Themes

    • $120.6m funding for International marketing
    • $45.5m in funding for domestic tourism marketing, including “See Australia”
    • $19m for the Tourism Development Program, focus on regional Australia
    • $21.5m for the provision of quality research and statistics

    A range of structural initiatives will be funded by $68.9m over 4 ? years

    • Enhanced Research and Statistics capacity
    • Niche Segment Development
    • Australian Tourism Development Program
    • Tourism in Protected Areas
    • Indigenous Tourism Business Ready Program
    • National Voluntary Tourism Accreditation System

    Indigenous Tourism
    “Indigenous Tourism Business Ready Program”

    • 1st July 2004
    • Business Mentoring
    • $4m over 4 Years
    • Wide Consultation Process
    • Continued Support of ITLG

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    Dr Richard Walley OAM
    Aboriginal Productions and Promotions

    The Cultural Experience
    Wadjellas have discovered nothing in this country. Wadjellas discovered nothing because nothing was lost. Indigenous people were the original tour guides in this country [when showing to the settlers]. Indigenous people contribute greatly to this country. We have to look after appropriation of our stories. We have to pay respect to our Elders and custodians.

    The more people experienced, the less unique it becomes. Do seasonal activities.

    In the four stages of Aboriginal development, we were spoken about, we were spoken to, we were spoken for, and now the stage that is emerging we are speaking for ourselves. We were treated as infants. We were included as part of a package.

    As an icon of Australia, don’t put up a sheep: New Zealand will beat you! Don’t put up a rose: England’s got it. Put up the flora we are part of, we don’t separate these things. Everyone is tribal. Indigenous and non-Indigenous. We are growing strong, we adapt.

    When you learn about culture, you learn about yourself. People love those experiences to put a bit of paint to tourist, to play didgeridoo.

    People think our culture is simple but it’s complex. People think we are simple but we are complex. Art work looks simple but it’s complex. People say my kids can do that but they can’t do it themselves.

    “There is no expiry date for starting or learning”

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    Mr Sam Lovell OA
    Kimberley Pioneer of Indigenous Tourism
    Project Officer
    Office of Aboriginal Economic Development

    The Cultural Experience
    I owned a tour company and operated tours from 1981 to 1992, in the West and East Kimberley where there are many Aboriginal tribes and many language groups.

    The first thing I did was decide what type of tours I wanted to do.

    Where to go and for how long.

    I went and spoke to traditional owners and pastoral lease holders to get permission to travel on their land.

    Tell them what you intend to do, then they know what your plans are and that should stop problems from happening later on.

    A lot of time its just common sense that you know where not to go.

    Because you are going to do culture tours don’t mean you have to take people to every sacred site and talk about traditional law.

    You can tell people dream time stories and show sites that are not sacred.

    Aboriginal people lifestyle in general.

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    Mr Laurie O’Meara
    President
    Australian Tourism Accreditation Association Ltd

    Training/Accreditation/Insurance
    Tourism Accreditation

    • What does “Tourism Accreditation” mean?
    • Word of mouth marketing is very effective
    • Consistency of product is essential
    • Documented systems help consistency
    • Tourism Accreditation is about documented systems
    • Accreditation programs have been created to assist businesses to reach and maintain good standards

    Tourism Accreditation Standard

    • Approved programs must have seven core standards
    • For businesses to be accredited they must have documentation to evidence compliance with these standards
    1. Compliance with both business and industry-specific regulations (including prescribed levels of public liability insurance cover)
    2. Corporate, strategic, business and marketing plans
    3. Human resources management policy and procedures
    4. Customer service policy and procedures
    5. Risk management procedures and training
    6. Environmental management policies and procedures
    7. General maintenance schedules and procedures
    • There is an important eighth standard which can vary dependent on the type of business
    • It allows for industry sectors to dictate specific requirements
    • The indigenous tourism sector is very involved

    Tourism Accreditation
    Good progress has been made by Indigenous Tourism Operators using accreditation to:

    1. Assist businesses to set up
    2. Ensure that Indigenous culture is respected
    3. Safeguard the integrity and authenticity of Indigenous product

    Three programs available for Indigenous businesses:

    1. WAITOC has created a “bolt on” – the specific eighth standard to add to the general program
    2. Aboriginal Tourism Australia (ATA) has designed a specific program entitled “Respecting Our Culture.” R.O.C, which has been approved. It contains all other standards
    3. General program can be used to cover all the standards. This is good for the business but does not cover the specific Indigenous issues

    Advantages of being accredited:

    1. Security against claim (general)
    2. Peace of mind
    3. Pride – Quality product (experience)
    4. Profitability
    5. Market advantage
    6. Logo Identification

    Financial:

    1. Discount on insurance
    2. Discount on marketing programs
    3. Concessions in National Park licensing

    Who developed the Standards?
    Who approves the Programs?
    Australian Tourism Accreditation Association Ltd (ATAA)

    • Company limited by guarantee
    • Board of Directors representing every State and Territory

    ATAA – Mission
    “Provide leadership and coordination in the development and implementation of accreditation for the tourism industry, within a national framework, ensuring uniformity and consistency.”

    ATAA – Objectives

    • Encourage the development and implementation of Nationally consistent Tourism Accreditation Programs
    • Evaluate and approve programs
    • Ensure the maintenance and development of The Standard

    Current National Take up
    Total businesses accredited throughout Australia = 2698

    • TAS - 935
    • WA - 613
    • SA - 362
    • VIC - 677
    • NT - 74
    • QLD - 13
    • NSW - 15
    • ACT - 9

    White paper recognition

    • “The Australian Government has strongly supported the industry moving towards development of a national voluntary tourism accreditation system.”
    • “Support for increasing quality and raising standards in Australian tourism is essential.”

    Where to from here

    • Tourism accreditation just makes good business sense
    • If you are starting up – it is a valuable business development guide
    • If you are operating – it will assist in improving and promoting your business

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    Allan Day
    General Manager
    AIB Insurance

    Training/Accreditation/Insurance
    Public & Products Liability Policy
    Broad form Public Liability policy for those tourism operators in the low to medium risk activity areas and including:

    • Tenants / property owners liability;
    • Supply of food and drink;
    • Goods in care, custody and control $50,000;
    • Goods in care, custody and control – accommodation risks $20,000;
    • Watercraft up to 20 metres;
    • Removal / recovery of wreck to $100,000;
    • Motor vehicle gap cover;
    • Supplementary Legal Expenses cover $100,000

    Cover is offered for low to medium risk activities, including

    • Bush tucker walks and cultural site walks;
    • Hunting safaris and camping;
    • Fishing tours and charter boat operations;
    • Hire boats and canoes and kayaks;
    • Boomerang making and demonstrations;
    • Surfing safaris and ocean kayaking tours;
    • motorcycle tours ; bus tours; walking tours;
    • farm-stays ( excluding horse activities ); accommodation venues;
    • Cultural displays and dance;
    • Cultural venues; special events and markets, plus much more!

    Features include:

    • third party interests such as National Parks & Wildlife Services are noted;
    • Off- boat activities such as swimming, snorkeling and on-shore breaks are covered,
    • Directors & Officers & Company Reimbursement Supplementary Legal Expenses extension up to $100,000, including for employee related disputes such as unfair dismissal, harassment, discrimination, etc.

    Marine Hull cover and, if required a P & I cover on board.
    Insurance for powered and sail boats, punts, ferries, tenders, canoes and kayaks, pontoons, etc.

    • Transit damage for trailerable vessels;
    • recovery of wreck costs up to $1,000,000;
    • personal accident cover for skipper and crew;
    • private use of commercial vessel;
    • equipment on shore;
    • loss of hire income;
    • cooling and refrigeration equipment;
    • fishing & diving equipment, etc.

    Other risks covered by AIB’s tourism operators’ insurance policies:

    • Motor vehicles, including four wheel drives, coaches, motor cycles, trailers.
    • Accommodation buildings, such as resorts, motels, offices, storage facilities, shops, and including contents.
    • Personal accident cover for volunteers.

    Who is AIB ??

    • Commenced in Alice Springs in 1982
    • Now a nationally focused major insurance broker with 50 plus staff and 3 offices
    • The largest provider of insurance services to Aboriginal & Torres Strait Islander organisations and communities nationally
    • Dealing only with Australian Based, Authorised Insurers.

    Sponsors of the AIB Sports Development Awards Scheme to assist indigenous youth in pursuit of their sporting aspirations.
    AIB Sports Development Awards

    • Established by AIB Insurance Brokers in February 1999 to assist indigenous youth in their sporting endeavors.
    • Requires nomination from an indigenous organisation, a sports coach, school or sports club.
    • Assessed each quarter and successfully nominated sports people receive some financial support as a ‘one-off’ grant.
    • Individuals, teams and special sporting events can be nominated.

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    Cinzia Burnes
    General Manager
    Australian Outback Travel (AOT)

    Building Partnerships and Joint Ventures
    The AOT Group

    • Started in November 1987 as a safari operator
    • AOT is a private company with 105 full-time staff & a turnover $110m p.a. under the following brands:
      AOT & AOT (NZ) - Inbound Tour Operators
      AITC (DMC, Sydney based)
      Travel Point - Domestic Wholesaler
      Moves Travel Group - Sports & Entertainment Travel Specialist
      Journeys - Sport Spectator Travel
    • Now we are a distribution business.

    ITO – What we do?

    • We are distributors. Distributors are “commodity brokers”. We distribute your products domestically and globally for a “fee”.
    • The trick is to add value to the equation!
    • Our clients are the overseas wholesalers, their clients are the retailers, whose clients are the consumers. In some cases, wholesalers also sell directly to the passengers.
    • We are the link between our supplier’s partners and our wholesale partners & need to add value for both.

    AOT Inbound – What do we sell?

    • We handle approximately 120,000 overseas visitors per annum, mainly from UK/Europe, U.S.A., Canada & South Africa.
    • In our 2004/05 Australia tariff (2500 pages if printed) we feature:
      – 738 hotels
      – 852 tours

    What about new products?

    • Both Inbound Tour Operators and overseas wholesalers are looking for new products all the time.
    • Indigenous products are highly in demand because scarce in locations, quality and consistency.
    • Not all products appeal to all markets. This is particularly true with attractions, where the “Eastern Hemisphere” tourist is more interested in man-made attractions, whereby the “Western Hemisphere” tourist is after authenticity.

    How do we select a product to promote and sell?

    • AOT already features 852 different tours throughout Australia.
    • We need to ensure quality and consistency before introducing a new product to our range.
    • The criteria on new products is different from Company to Company. With Europe being AOT’s main market, we have strict criteria on new products, having to comply with the EEC Consumer Laws.

    How do products succeed the 5 must have

    1. A good product
    2. Your people
    3. Quality consistency
    4. Price integrity
    5. Reliability & professionalism

    A good product

    • It must be “sellable” overseas. This means that it needs to operate regularly (does not matter if twice a week or daily).and this you need to decide at least 18 months in advance!
    • It must be easy. Too many options are confusing. Keep it simple.
    • Do your research first. You need to identify the market/s you want to target and based on that you might need to take into consideration language & cultural issues (foreign languages are particularly relevant when “interpretation” is involved).
    • A new product needs time to get established in the Inbound market….if we pick up your product in June (ATE) of this year, you won’t see any sales until April next year…..

    Your profile

    • Arguably your most important selling tool. You can have a fantastic product but you need the right people to sell it (to the right market).
    • These people need to be reliable and efficient. Once they have established a good relationship with the right Product Managers they are more likely to get access to precious training time with the selling staff.
    • The industry often associates your product to the person selling it.

    Quality consistency

    • You have a great product and a fantastic sales team….now you are actually getting passengers. It is very important to deliver what is promised. Whatever it says in the brochure/website must be delivered.
    • It is very wise to be vague on certain things if you cannot ensure it will happen EVERY TIME! Don’t mention sunshine if you cannot make sure that it will happen 365 days of the year…..
    • If food is part of the product you are offering, ensure that what you show on the photo in your brochure it looks like what you are going to be serving….Same goes for vehicles etc.

    Price integrity the distribution system

    • The distribution system is like a chain with several links.
    • These links are all important and essential to distribute your product.
    • They, just like you, are all in business to make money so that’s why they ask for a commission!
    • Make sure you establish procedures to grant credit as payment will be by voucher if the booking has not come directly from the consumer to you.

    Reliability and professionalism

    • A partnership takes time to develop, but the basis are reliability and professionalism.
    • Operators want to entrust their valuable clients to a reliable operation.
    • This industry might be frivolous at times, however, it is a serious Industry and businesses that succeed treat it seriously. There are no long term prospects for the amateurs in the future of the tourism industry in Australia.

    In Conclusion

    • There is always a market for new products, especially in a “niche” segment like indigenous tourism.
    • The tourism industry has rules, some written, some understood…make sure you do some homework first.
    • Choose your market carefully & ensure you have done some research to launch the right product in the right market/segment.

    || click to go to the top of this page

    Bob Blair
    Dreamtime Cultural Centre, Rockhampton

    Tourism address by chair
    Ladies and Gentlemen,

    I would like to pay my respects to the traditional owners of the land that we now stand on.

    I congratulate the organisers of this conference for making this conference happen and hope that we can leave here with some concrete ideas and greater understanding of Indigenous participation in the tourism industry.

    We have much to talk about and to consider. Indigenous affairs in this country continues to be a critical issue. And as much as we might critise governments for past and current actions, we must clearly recognise that we have our own responsibilities and obligations. These include responsibilities to our selves, to our families and to our communities.

    It is not about what we believe we are owed – it is about taking the steps to help ourselves. And the tourism industry is a classic example of where this is occurring.

    Those of you who know me well know of my passion for economic empowerment. Without economic empowerment all of the social and cultural programs will not take us to the next level of development. Our people will never have genuine and sustainable equality unless they have a good education, job prospects and the opportunity to participate fairly in the commercial wealth of this country.

    We must also look to the future. How long will governments continue to provide specific support for indigenous people? What is our collective view for a sustainable future for our people, that is no longer dependant upon continued subsidies from Governments? How can we make better use of existing resources - both human and financial?

    Today, I would like to explain the role of Indigenous Business Australia in the political environment. My General Manager, Ron Morony will speak on how we operate on a day to day basis.

    I would also like to share with you the experiences of my own community – Seisa, which is at the tip of Cape York in Queensland.

    Indigenous Business Australia approaches the building of an asset base for indigenous Australians through joint venturing arrangements.

    We have a proven track record and have a number of existing joint ventures that involve industry experts, a local indigenous partner and ourselves. Our expressed aim is simple ? to advance the commercial and economic interests of Aboriginal and Torres Strait Islander peoples.

    And by doing this we aim achieve our vision of:

    “ . . . a strong Aboriginal and Torres Strait Islander business presence actively participating in mainstream economic activities within the Australian business community as a means of achieving greater economic self-sufficiency and well-being for our peoples.”

    So what does this mean in practice?

    We are a statutory body established by the Parliament of Australia. We have a statutory obligation to assist and enhance Aboriginal and Torres Strait Islander self-management and economic self-sufficiency. We are also required to advance the commercial and economic interests of indigenous people by accumulating and using a substantial capital asset for the benefit of Aboriginal and Torres Strait Islander people.

    Our operations are subject to the direction of a Board, which I chair. The members are appointed by the Minister for Aboriginal and Torres Strait Islander Affairs. Importantly, the majority of our board members have a strong business background.

    We invest directly in business opportunities, usually through joint venture arrangements with expert industry partners. At present we have a capital base of some $80 million.

    We currently have some 30 investments in an extensive range of industries that include:

    • property;
    • mining and mine services;
    • manufacturing, retail and services;
    • agriculture (including aquaculture);
    • tourism; and
    • financial services.

    Through these investments we are bringing industry and Indigenous communities together. It is very much a hands-on role that has proven benefits in terms of job creation and capital accumulation. Our job is to enter into commercial ventures that have the potential to create local and sustainable economic outcomes - to provide jobs and hope for our people.

    Our preference for joint venturing arrangements reflects our strong belief that there are specific advantages in involving industry experts and indigenous people. That is not to say that the joint venture model is appropriate in all circumstances and in fact, at the smaller end of the business scale, a joint venture approach would probably no be appropriate. IBA however operates at the larger end of the business scale and most of our investments are in the multi-million dollar category with significant annual turn over.

    Over the past few years, we have adopted a very pro-active role in targeting possible new investments within specific industry sectors. We are actively pursuing opportunities in the mining industry and mining-related services as well as tourism. These industries are ones where we believe we can play a vital, strategic role in facilitating long-term economic outcomes for indigenous people.

    The mining industry and the tourism industry often operate in remote areas and offer the only realistic opportunity for the local community to get work - either directly or through related services - or to get economic empowerment - through profit sharing from contracts based on appropriate risk.

    In the tourism sector, IBA has invested heavily

    IBA does not see its investments as static. While obviously we need an income stream to produce funds for further strategic investments, it is also important that IBA moves on when our Indigenous partners are ready to take over our equity in the joint venture.

    We have sold down a number of successful tourism businesses that continue – most under full indigenous ownership. These includes Aboriginal arts and crafts shops in Queensland, a tour operation on Tasmania’s Gordon River and a tour boat operation in Northern Territory’s Nitmiluk National Park.

    Our preferred investment strategy is to provide equity finance to an established enterprise so it can expand or restructure its core business operations. We will, however, consider investing in newly established businesses provided that the new business is an expansion of the private sector partner’s core business expertise.

    IBA does not provide low interest loans or give grants and its operations are strictly commercial. IBA will invest only in businesses that are assessed as either being, or likely to be, commercially viable.

    The viability test is stringent.

    It includes:

    • a detailed assessment of the projected rate of return and the capacity of a venture to provide a reasonable return to the CDC after meeting debt servicing;
    • the competence of the proposed business partners;
    • the Corporation’s initial assessment costs;
    • business establishment costs; and
    • legal costs and any ongoing community services obligations.

    Preference is given to business proposals which provide employment opportunities for Aboriginal and Torres Strait Islander peoples and which provide a meaningful role for indigenous Australians in management and decision-making.

    Other business proposals will be considered provided they can demonstrate strong potential for sustainable income.

    In order to free funding, IBA considers that its involvement in joint ventures must have a defined life and a clear exit strategy. We require that, over time, IBA’s shares in any joint-venture be bought out by the joint venture’s Indigenous partners. This approach means that funds are returned to IBA, which then allows us to invest in new commercial ventures.

    IBA is also reinforcing the need for Indigenous Australians to understand commercial realities and apply that realisation to achieve economic independence.

    IBA experiences a number of challenges in respect of its Indigenous co-venturers once an investment has been made. Achieving active participation is often difficult. Initial enthusiasm can be lost, the movers and shakers may be replaced, the Aboriginal or Torres Strait Islander group participating may lack management skills and resources, and there is often lost opportunities for employment and training.

    These are not obstacles however – merely challenges to be addressed.

    I would now like to turn to the experiences of my own community of Seisa near the tip of Cape York. The community could have gone down the path of many similar communities being totally dependant upon welfare. In saying this I am not in any way reflecting on the people of those communities. It is a reflection on the lack of opportunity that exists in many remote communities.

    In many ways Seisa is very fortunate. It has an idyllic location and is on a known tourist route.

    What we have done, is to carefully examine what tourists were looking for, and then catered to those demands. We constantly review the services that are provided to ensure that our client base is happy.

    Our community supermarket provides a greater range of products than might normally be expected and the hours of trading cater to tourism needs.

    We have established a very successful take away food outlet

    Responding to demands we have established a quality restaurant that provides theme nights. This restaurant not only caters to tourist expectations, is has developed as a successful service to the many state government and federal government officials based in the district.

    Our caravan park / camping ground and lodge accommodation is now well established and we receive high numbers of tourists each year. While there are similar facilities in the district, we believe ours is supported well because of the other facilities available such as take away food etc.

    Importantly, we have established strategic alliances with a number of professional non-Indigenous operators. These include mechanical repair facilities and a range of fishing boat operators catering to different budgets and different expectations.

    Seisa is active (and almost aggressive) in pursuing the tourism dollar. As you would have seen, we have approached this in a much broader way than the provision of traditional tourism services. We have used tourists to not only provide an income stream to the community, we have also used income from tourism to upgrade the services that are then available to community members.

    In conclusion let me repeat one of my favourite sayings:- “When you lose sight of your goals, you see obstacles.”

    Thank you.

    || click to go to the top of this page

     

    Richard Agar & Mark Manado
    TAFEWA Kimberley

    Pathways to Tourism
    279,000
    The number of domestic visitors who stayed overnight in the Kimberley in 2002*
    *Western Australian Tourism Commission Research Review on Domestic Visitor Activity. Publication 1088/130/199012

    $238 Million dollars
    The total $’s spent visitors to the Kimberley in 2002

    78,120
    The number of domestic visitors who chose to either caravan or camp while in the Kimberley

    82,984
    The number of domestic visitors who chose to either caravan or camp while in the Kimberley
    *Department of Transport and Regional Services (AVSTATS)

    Background

    • “If you always do what you’ve always done, you’ll always get what you always got!”
    • Big $ invested for no return
    • Lack of community ownership & consultation
    • Training for certificates and not economic outcomes
    • Rule # 1, people come from a different culture which leads to different perceptions
    • English as a second or third language

    People from different cultures learn in different ways

    • Indigenous Australians learn from their elders, their environment, visual expression, through story telling and through practical experience.
    • They value cooperative effort and prefer to work in teams rather than as individuals.

    *Working Together – Indigenous Employment & Career Development Strategy for the Government Vocational Education and Training Sector 2003 - 2005

    Solutions not problems

    • Training delivery in a culturally appropriate holistic manner (changing our perceptions as trainers and service providers)
    • Traditional classroom attendance vs. clusters or units delivered practically on site
    • Advance planning taking a minimum 3 year outlook to project with certificate 2 & 3 run over 2 years
    • Building relationships through consultation and ongoing support
    • Close liaison between Aboriginal Development and lecturing staff
    • Develop a reference group
    • Market the program through the ADO and other lecturer visits, community meetings and short courses.
    • The training is in place because of the learners. Manage it on a timeline that suits their needs
    • Recognise existing skills base upfront RPL
    • Training must be relevant
    • Milestones for encouragement i.e. first aid course, small boat handling, fisheries licence, motor vehicle drivers licence

    Development phase
    Aboriginal Development Officer and Student Support Officer input imperative.
    Gain input from relevant lecturing staff through formal and informal networks.

    • Maritime
    • Aquaculture
    • Construction
    • Horticulture
    • First Aid
    • Literacy and Numeracy
    • Art and Design

    Delivery phase

    • Bottom up approach, learners consulted at each stage of process
    • Consensus approach on site
    • Lecturing staff spent up to 80 nights per year on site in community. - bring with them A/V and special guests
    • Incorporated block release program of field trips to examine discuss and analyse best practice tourism with relevance to the training package.
    • Incorporating literacy and numeracy specialists

    Local industry consultation

    • Visitors Center
    • Regional Travel Association
    • State Tourist Commission
    • ATSIC
    • Development Commission
    • Individual Operators
    • State and National Training Councils

    “…the opportunities for Aboriginal people in tourism lie in a move towards high quality visitor experiences that provide low visitor number, high yielding tourism.”

    Mr. John Morse, CEO of the Australian Tourism Commission
    1998 Kimberley Tourism Association Conference

    Spin offs

    • Niche operators linking with products: hire cars, camping equipment, hardware, inbound wholesalers
    • Osmosis…..By creating successful working models, other Aboriginal groups have set up their own products
    • Boat charter & hire
    • Independent guides
    • Specialised groups

    Key lessons

    • Flexible framework that addresses specific individual and group learning needs.
    • Ongoing liaison with the reference group, industry and government.
    • Holistic assessment that considers the overall community development picture.
    • Students will move into other areas of study including media, outboard motor maintenance , computing etc
    • Relationship building is essential
    • Confidence
    • Self Esteem development
    • 50% education
    • 50% motivation

    Key point’s assessment

    • Competency Based
    • Student Record Book - Evidence collected using simulations, observations, case studies and practical projects
    • Photographic technology is used by the students
    • Video material provides evidence of competency and encourages participation in the training process.
    • Provides students feedback on progress and develops confidence
    • Lecturers and industry visit sites to moderate and validate assessment.

    || click to go to the top of this page

    Mr Mick Gooda
    Chief Executive Officer
    ATSIS, Perth

    Getting Ready for Business
    “… Tourism is this industry we have been hearing about for a long time now. We are not getting any closer to an understanding of it, of whether we should get into it, of how we get into it, of where we go for information about it…”
    (Australian Outback Tourism Developments-1995:16)

    Indigenous benefits from Tourism
    As custodians of this land, Indigenous people have engaged in tourism related activities through their dreaming stories and interpretation of their land, traditions and cultures.

    Indigenous Tourism is a distinctive and integral part of Australian Tourism. Most importantly it provides an opportunity for the Aboriginal and Torres Strait Islander people to PRESENT THE DIVERSITY OF THEIR CULTURE ON THEIR TERMS.

    Some important statistics

    • Over 130,000 international visitors came to Australia last year to experience Indigenous cultures.
    • These visitors spent nearly half a billion dollars on Indigenous tourism.
    • Over 410,000 visitors or 10% of all visitors to Australia said they experienced Aboriginal art and crafts and cultural displays.
    • Around 200,000 tourists visited an Aboriginal site or community.
    • The highest number of visitors came from the United Kingdom, followed by the rest of Europe, the USA and Japan. Importantly, these markets are also our highest-spending markets.

    Common Barriers to entry
    Dot Point 1

    • Tourism is a demanding industry. Remoteness and other problems such as accessing business training and finance often making it especially difficult for Aboriginal and Torres Strait Islander people to enter and then succeed in the industry.
    • There is a serious lack of infrastructure facilities like availability of proper roads, transport, telecommunications, water supply and sanitation for the development of the industry in rural and remote communities.

    Dot point 2

    • They need to be better informed of the issues surrounding the supply and demand of Indigenous tourism product.
    • There is a lack of identifying and accessing specialist business knowledge and advice about how to enter the industry.

    Dot Point 3

    • Aboriginal and Torres Strait Islander people, whether as suppliers or consumers of tourism services, need to understand the full expectations and demands of the industry.
    • Caring for country, cultural
    • Industry expectations - product reliability and sustainability.

    Dot Point 4

    • There is no coordinated marketing or promotional effort for Indigenous tourism businesses by government agencies or the private sector.

    Dot Point 5

    • Minimal awareness of and access to government programs that assist Indigenous people to enter the industry.

    National Aboriginal and Torres Strait Islander Tourism Industry Strategy

    • Released in 1997
    • Developed by ATSIC in conjunction with the previous Office of National Tourism.
    • The strategy was:
    • Developed through a five year community and stakeholder consultative process.
    • Identifies six basic steps for enterprise development.

    Office of National Tourism is now known as Department of Industry, Tourism and Resources
    The Six Basic Steps in Enterprise Development
    Step 1. Cultural Revival and maintenance;
    Step 2. Learning about the industry;
    Step 3. Planning and organising;
    Step 4. Achieving Viability;
    Step 5. Dealing with Wholesalers; and
    Step 6. Getting onto the world stage.

    How can the Business Development Program assist?
    The Business Development Program can assist with Steps 1-3 by:

    • offering a range of facilities to new and existing Indigenous businesses;
    • providing funding to assist with the development of your business plan;
    • training in how to manage and operate a business;

    ATSIS/IBA joint initiative

    1. Monkey Mia Dolphin Resort is a prime example of how Indigenous people, industry and government can work together to achieve mutual outcomes.
    2. The resort is situated on world-heritage listed Shark Bay. This area attracts more 100,000 visitors per year. The Business is currently valued at $13 million.
    3. The Monkey Mia Dolphin Resort, one of the most famous tourism destinations in Australia is now part owned by the Yadgalah people.
    4. A joint venture agreement negotiated over two years has given the ATSIS funded Yadgalah Aboriginal Corporation (YAC) a 23 percent stake in the resort with Indigenous Business Australia (IBA).
    5. ATSIS provided a $3.2 million funding package, a loan –grant mix under the Business Development Program (BDP)

    Benefits from working with industry

    • prosperous social and economic development in Indigenous communities
    • training and employment for Indigenous people
    • spin-off industries like fishing and aquaculture through nature based eco-tourism
    • enhanced Indigenous experiences by tourists

    How can industry partnerships be improved?

    • existing mainstream tourism operators need to open their doors to greater Indigenous involvement in industry
    • ATSIS encourages Indigenous representation on all tourism associations and organisations in states and regions to be expanded
    • industry to understand and respect the diverse culture of the Indigenous people of this country
    • enhanced industry assistance with promotion and product development together with Indigenous operators

    What can happen when governments and industry work with Indigenous communities?
    The whole family, the nation benefits from the strong revival and recognition of Indigenous cultures through tourism.

    Governance and Indigenous Business Development
    Governance is how you organise yourself, how you run yourself, as a family, organisation, clan group, community, or region.

    • Neil Westbury, former CEO of Reconciliation Australia said that:

    “Governance is about power, relationships and accountability—“who has influence, who decides, and how decision-makers are held accountable”.

    The White Paper (The Federal Government Tourism Policy)
    How does it affect Indigenous tourism development?

    • The tourism white paper is the Governments commitment to develop the tourism industry in Australia.
    • This new policy will put Australia as a leader in providing a value for money tourism experience to the world.
    • According to this new policy the government is saying that the tourism industry is only meeting half of the market demand for Indigenous tourism experiences.
    • Present statistics show that international visitors want an Indigenous tourism experience.

    The White Paper “Medium to Long-term Strategy”

    • Through this new policy the Government hopes to develop sufficient Indigenous tourism product to meet demand.
    • The white paper states that a problem of supplying tourism product is that Indigenous tourism ventures are not “Business Ready”.
    • The skills and capacity needed to set up a business are not well developed in many Indigenous communities or ventures.
    • 3.9 Million over five years
    • Administered by the Department of Industry Tourism and Resources (ITR) national office.
    • ATSIS and other departments will work together to design and structure for the new program.
    • The new IBRP scheme will provide mentoring and other business support services as well.
    • New and existing Indigenous tourism businesses can also take advantage of other areas through the new tourism initiative
    • These areas are:
      • Regional tourism development
      • Metropolitan tourism development
      • Tourism in protected areas

    Tourism in Protected areas
    This proposal is to provide resources and coordination to boost sustainable tourism opportunities in national parks and protected areas to maximise economic growth and benefits for environmental and cultural preservation.

    This initiative will establish groups to:
    a) look at guidelines for tourism development in protected areas;
    b) establish tourism advisory groups in states and territories to increase partnerships and investment at regional level.
    c) develop a tourism conservation agenda to improve linkages between conservation groups and private tourism investor.

    There are opportunities for new and existing Indigenous tourism enterprises to take advantage of some of the initiatives under the tourism white paper.

    ATSIS will be able to provide more information about how to access funding under these initiatives after departments develop funding guidelines and structures for these programs.

    • We must deliver a consistently high quality Indigenous tourism product so that visitors will get value for money and a rich Indigenous tourism experience.
    • Take responsibility for your business and that of your community so that we can build a better future for our children.

    || click to go to the top of this page

    Mr Joseph Elu
    Chairperson
    Indigenous Business Australia

    Tourism – A Personal Perspective
    I would like to pay my respects to the traditional owners of the land that we now stand on.

    I congratulate the organisers of this conference for making this conference happen and hope that we can leave here with some concrete ideas and greater understanding of Indigenous participation in the tourism industry.

    We have much to talk about and to consider. Indigenous affairs in this country continue to be a critical issue. And as much as we might criticize governments for past and current actions, we must clearly recognise that we have our own responsibilities and obligations. These include responsibilities to our selves, to our families and to our communities.

    It is not about what we believe we are owed – it is about taking the steps to help ourselves. And the tourism industry is a classic example of where this is occurring.

    Those of you who know me well know of my passion for economic empowerment. Without economic empowerment all of the social and cultural programs will not take us to the next level of development. Our people will never have genuine and sustainable equality unless they have a good education, job prospects and the opportunity to participate fairly in the commercial wealth of this country.

    We must also look to the future. How long will governments continue to provide specific support for Indigenous people? What is our collective view for a sustainable future for our people that are no longer dependant upon continued subsidies from Governments? How can we make better use of existing resources - both human and financial?

    Today, I would like to explain the role of Indigenous Business Australia in the political environment. My General Manager, Ron Morony will speak on how we operate on a day to day basis.

    I would also like to share with you the experiences of my own community – Seisa, which is at the tip of Cape York in Queensland.

    Indigenous Business Australia approaches the building of an asset base for Indigenous Australians through joint venturing arrangements.

    We have a proven track record and have a number of existing joint ventures that involve industry experts, a local Indigenous partner and ourselves. Our expressed aim is simple ? to advance the commercial and economic interests of Aboriginal and Torres Strait Islander peoples.

    And by doing this we aim achieve our vision of:
    “ . . . a strong Aboriginal and Torres Strait Islander business presence actively participating in mainstream economic activities within the Australian business community as a means of achieving greater economic self-sufficiency and well-being for our peoples.”

    So what does this mean in practice?

    We are a statutory body established by the Parliament of Australia. We have a statutory obligation to assist and enhance Aboriginal and Torres Strait Islander self-management and economic self-sufficiency. We are also required to advance the commercial and economic interests of Indigenous people by accumulating and using a substantial capital asset for the benefit of Aboriginal and Torres Strait Islander people.

    Our operations are subject to the direction of a Board, which I chair. The members are appointed by the Minister for Aboriginal and Torres Strait Islander Affairs. Importantly, the majority of our board members have a strong business background.

    We invest directly in business opportunities, usually through joint venture arrangements with expert industry partners. At present we have a capital base of some $80 million.

    We currently have some 30 investments in an extensive range of industries that include:

    • property;
    • mining and mine services;
    • manufacturing, retail and services;
    • agriculture (including aquaculture);
    • tourism; and
    • financial services.

    Through these investments we are bringing industry and Indigenous communities together. It is very much a hands-on role that has proven benefits in terms of job creation and capital accumulation. Our job is to enter into commercial ventures that have the potential to create local and sustainable economic outcomes - to provide jobs and hope for our people.

    Our preference for joint venturing arrangements reflects our strong belief that there are specific advantages in involving industry experts and Indigenous people. That is not to say that the joint venture model is appropriate in all circumstances and in fact, at the smaller end of the business scale, a joint venture approach would probably no be appropriate. IBA however operates at the larger end of the business scale and most of our investments are in the multi-million dollar category with significant annual turn over.

    Over the past few years, we have adopted a very pro-active role in targeting possible new investments within specific industry sectors. We are actively pursuing opportunities in the mining industry and mining-related services as well as tourism. These industries are ones where we believe we can play a vital, strategic role in facilitating long-term economic outcomes for Indigenous people.

    The mining industry and the tourism industry often operate in remote areas and offer the only realistic opportunity for the local community to get work - either directly or through related services - or to get economic empowerment - through profit sharing from contracts based on appropriate risk.

    In the tourism sector, IBA has invested heavily

    IBA does not see its investments as static. While obviously we need an income stream to produce funds for further strategic investments, it is also important that IBA moves on when our Indigenous partners are ready to take over our equity in the joint venture.

    We have sold down a number of successful tourism businesses that continue – most under full Indigenous ownership. These include Aboriginal arts and crafts shops in Queensland, a tour operation on Tasmania’s Gordon River and a tour boat operation in Northern Territory’s Nitmiluk National Park.

    Our preferred investment strategy is to provide equity finance to an established enterprise so it can expand or restructure its core business operations. We will, however, consider investing in newly established businesses provided that the new business is an expansion of the private sector partner’s core business expertise.

    IBA does not provide low interest loans or give grants and its operations are strictly commercial. IBA will invest only in businesses that are assessed as either being, or likely to be, commercially viable.

    The viability test is stringent.

    It includes:

    • a detailed assessment of the projected rate of return and the capacity of a venture to provide a reasonable return to the CDC after meeting debt servicing;
    • the competence of the proposed business partners;
    • the Corporation’s initial assessment costs;
    • business establishment costs; and
    • legal costs and any ongoing community services obligations.

    Preference is given to business proposals which provide employment opportunities for Aboriginal and Torres Strait Islander peoples and which provide a meaningful role for Indigenous Australians in management and decision-making.

    Other business proposals will be considered provided they can demonstrate strong potential for sustainable income.

    In order to free funding, IBA considers that its involvement in joint ventures must have a defined life and a clear exit strategy. We require that, over time, IBA’s shares in any joint-venture be bought out by the joint venture’s Indigenous partners. This approach means that funds are returned to IBA, which then allows us to invest in new commercial ventures.

    IBA is also reinforcing the need for Indigenous Australians to understand commercial realities and apply that realisation to achieve economic independence.

    IBA experiences a number of challenges in respect of its Indigenous co-ventures once an investment has been made. Achieving active participation is often difficult. Initial enthusiasm can be lost, the movers and shakers may be replaced, the Aboriginal or Torres Strait Islander group participating may lack management skills and resources, and there is often lost opportunities for employment and training.

    These are not obstacles however – merely challenges to be addressed.

    I would now like to turn to the experiences of my own community of Seisa near the tip of Cape York. The community could have gone down the path of many similar communities being totally dependant upon welfare. In saying this I am not in any way reflecting on the people of those communities

     

    relative links :

    Further information: tourism issues page - includes news index and external links


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